The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention.
As a digital marketer, you will typically be working as part of a team, in which you will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. You will work to marketing briefs and instructions, and are likely to report to a Digital Marketing Manager, a Marketing Manager or an IT Manager.
This advanced apprenticeship has been mapped to the Digital Marketer Apprenticeship Standard and includes a recognised Level 3 qualification in addition to the work based learning competencies that will be achieved in the work place.
- Written Communication
- Research: analyses and contributes information on the digital environments.
- Technologies: recommends and applies effective, secure and appropriate solutions using a wide variety of digital technologies and tools.
- Data: reviews, monitors and analyses online activity.
- Customer service: responds efficiently to enquiries using online and social media platforms.
- Analysis: understands and creates basic analytical dashboards using appropriate digital tools.
- Implementation: builds and implements digital campaigns across a variety of digital media platforms.
- Applies at least two specialist areas
- Uses digital tools effectively
- Digital analytics: measures and evaluates the success of digital marketing activities.
- Interprets and follows the latest developments in digital media technologies and trends.
- Able to develop marketing briefs and plans
- Company defined ‘customer standards’ or industry good practice for marketing.
- Company, team or client approaches to continuous integration.
- Can operate effectively in the environment of their business, customers and industry.
Knowledge and Understanding
- Understands the principles of coding
- Understands and can apply basic marketing principles
- Understands and can apply the customer lifecycle
- Understands the role of customer relationship marketing
- Understands how teams work effectively to deliver digital marketing campaigns and can deliver accordingly
- Understands the main components of Digital and Social Media Strategies
- Understands the principles of all of a range of specialist areas
- Understands the similarities and differences, including positives and negatives, of all the major digital and social media platform
- Understands and follows digital etiquette
- Understands how digital platforms integrate in to the working environment
- Understands and follows the required security levels.
Average number of hours per week
*Days and times of study are subject to change. Timetables are confirmed at the start of term.
Teaching & assessment
This course combines work based learning with theoretical learning at college one day per week.
On Programme Assessment
Technical knowledge and understanding is assessed on programme through a combination of Ofqual-regulated Knowledge Modules and specified vendor and professional qualifications. These must be passed before the End Point Assessment can take place.
End Point Assessment
The final assessment is completed in the last few months of the apprenticeship. It is based on a portfolio – produced towards the end of the apprenticeship, containing evidence from real-work projects that have been completed during the apprenticeship, usually towards the end, and which, taken together, cover the totality of the standard, and is assessed as part of the End Point Assessment.
- A project - giving you the opportunity to undertake a business-related project over a one-week period away from the day-to-day workplace.
- An employer reference - a structured interview with an assessor - exploring what has been produced in the portfolio and the project as well as looking at how it has been produced.
An independent assessor will mark each element of the End Point Assessment and will then decide whether to award a pass, merit or distinction.
Working with a local employer means you will develop your skills in a real working environment
Professional body registration:
British Computer Society Membership
Working with a local employer means you will develop your skills in a real working environment.
You will be asked to contribute to optional trips and visits. We also recommend that you buy texts to support your learning.
You will be invited into the College for an interview – please bring your results.
At interview you will be given further information about the programme, you will meet some of the curriculum team and will have the opportunity to see the classrooms in which you will study.
This is an opportunity for us to find out more about you and your career aspirations and you will be able to ask any questions you may have. Your parent/guardian is welcome to attend the interview with you.
- 5 GCSEs at grade 9-4 (A*-C) including English and maths or a Level 2 qualification in IT at Distinction.
- You will be invited to attend an interview.
- You will complete BKSB assessments in English and maths and free hand writing exercises that will be held during the induction period.