Police dogs give the Paws Up to their new look

A local benefit fund for retired police dogs has been given their identity by Foundation Degree Graphic Design students from New College Durham.

Established by PC Ian Squire from Durham Police Dog Support Unit, Paws Up will officially launch later this year to support dogs from the constabulary who have retired from active duty. Ian approached the college’s new student-led initiative, The Hive, to ask for support with the development of a new brand identity that will be used across publicity materials and on a new line of merchandise.  Ian said:

“I have been extremely impressed with the professionalism and commitment shown by staff and the students at New College Durham, especially considering the time constraints that were put on them by the urgent need to complete the design project quickly. 

The results have been tremendous, and from numerous excellent ideas, we have been able to select a design that we feel suits our needs perfectly. The logo will be used on all merchandise, advertising, stationery and gifts related to the fund.”

The fund will be officially launched in June with a special event to be held at the Beamish Museum, but you can get a look at how the campaign is progressing from www.pawsup.org.uk. The college, through The Hive, has been one of many organisations to donate their time or resources to support the cause to help them launch a successful campaign to allow the dogs to retire in comfort.

The Hive forms part of the Graphic Design Foundation Degree programme offering local businesses the opportunity to work with the college’s Graphic Design Foundation Degree students on real design projects.  Course leader Richard Hall leads on the initiative to equip graduates with industry ready skills when they leave the programme.

The graphic design academic team work with the students and the client company to ensure that a professional level of service is delivered. Curriculum Manager for Graphics and Media, Rob Kane, said:

“We have been delighted to work with Durham Police on such a worthy cause.  The project has given students another real-life example to focus on; this time one that would create an emotive branding concept that will lead to a successful fundraising campaign for the charity.

A number of design ideas were pitched to Ian, with the winning concept coming from one of our 1st Year students, Callum Roberts.

This experience has been vital to the students.  Working on creating innovative pitches gives them key skills of working in the commercial.”

The Hive has now worked on a number of commercial projects, as well as the designs created for Paws Up they are also developing design concepts for Durham Food Co-op, Schokoladen by Anna and Fruitful Durham.

The Hive is currently looking for new projects that would benefit from the creativity contained within this group of young people.  Businesses who are interested in accessing this fresh talent should visit www.newcollegedurham.ac.uk/thehive for more information.

The Foundation Degree in Graphic Design is one of the many higher education training programmes offered by the college. The College’s degree programmes are all developed in partnership with industry to deliver innovative higher education opportunities that are designed around the needs of industry and prepare students for the careers.

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