FdA Business with Digital Marketing

•Explore core concepts in organisational behaviour, digital and traditional marketing.

•Illustrate fundamental problem-solving and decision-making techniques to common digital marketing and operational issues.

•Build a strong foundation in areas such as business environment analysis, finance, and strategic planning tailored to small enterprises.

•Examine core digital marketing principles and entrepreneurial strategies to launch, promote, and scale small businesses, leveraging tools such as social media marketing, SEO, content strategy, and paid advertising.

•Develop essential professional skills in communication, digital collaboration, customer engagement, and conflict resolution, with an emphasis on remote and tech enabled work environments.

•Engage with current collaboration trends, digital technologies, and organisational development strategies to adapt to evolving business needs.

Business Environment
Within this module, you will be introduced to the internal and external factors which influence business operations. You will gain awareness of the competitive business environment and be equipped with the knowledge to assess external challenges and respond effectively through entrepreneurial thinking.
Perfect for developing commercial awareness and acumen.

Digital Consumer Behaviour
During this module, you will be introduced to key concepts, theories, and practices underpinning digital consumer behaviour. You will explore how consumers interact with digital technologies, social media, and online platforms, and how these behaviours influence marketing strategies and business decision-making.
Great for gaining the insights needed to understand your audiences and customers.

Digital Marketing Communications This module will help you understand how organisations plan, create, and manage effective digital marketing communications. It explores the principles, tools, and channels used to engage target audiences across digital platforms, including social media, email, mobile, and web-based media.
The ideal introduction to the tools you'll need as a digital marketer.

Human Resource Management The aims of this module are to provide you with an understanding of how effective HRM practices contribute to organisational success, even in environments where resources, time, and infrastructure are limited.
Fundamental to developing an understanding of people management.

Principles of Marketing During this module, you will be taken through fundamental areas of marketing including market research, consumer behaviour, branding, and marketing strategy development.
The perfect introduction to the underpinnings of marketing.

Professional Skills Within this module, you will develop essential professional skills and behaviours, all of which are expected in modern workplaces. Emphasis is placed on the practical application of communication, ethical judgement, decision-making, teamwork, digital literacy, and problem-solving skills within a business.
Personal and professional development to ensure you develop all the skills you'll need.

The programme has two delivery methods:

Face to Face: This would be two full days a week on campus

Blended: Blended learning will be combining the flexibility of online learning with the depth and engagement of face-to-face interaction, ensuring that students actively construct knowledge through meaningful interaction, real-world application, and critical reflection. Study days and times are to be confirmed.

Any times indicated are based on current courses and may be subject to change in future years. Full timetables will be confirmed at the start of each course.

Our programme uses a range of engaging assessment methods to support different learning styles and real world skill development. Learners will complete written reports to demonstrate their understanding and ability to apply theory in a structured and professional format. Professional discussions allow learners to showcase their knowledge verbally, reflect on their learning, and communicate ideas confidently. Throughout the course, students will also take part in presentations, developing their ability to deliver information clearly to an audience, and work through case studies that mirror real workplace scenarios, encouraging problem solving, critical thinking, and practical application of knowledge. This varied approach ensures a well rounded assessment experience that prepares learners for both academic progression and employment.

The FdA Business with Digital Marketing programme has been developed by industry experts with decades of experience in business, marketing, and digital marketing. From strategy and operations through the being on the tools, seasoned experts with experience across all areas of business and digital marketing have directly contributed to the development and delivery of this course.

During your time as a student, you will have direct exposure to industry professionals, including consultants, agencies, and organisations who utilise the knowledge, skills, and tools which you will learn about during your time studying this programme.

The FdA in Business with Digital Marketing has been carefully designed to articulate with the BA (Hons) Management [top-up] FT/PT at New College Durham

Upon successful completion of this programme students may consider other *progression routes to achieve a qualification at level 6:

·BSc (Hons) Business Management (Top up)

·BA (Hons) Business and Digital Management (Top up)

·Professional qualifications at level 6

Upon successful completion of an appropriate level 6 qualification students may wish to *progress their studies to level 7:

·Professional qualifications at level 7

*Please note progression into studies at both level 6 and 7 are subject to the admissions policy and programme requirements of the HEI to which a student applies.