The Social Media Marketing unit for our Level 3 Computing & IT course was recently reviewed by Chris Ogle, Head of Growth at Newcastle Digital Marketing Agency, MIRA.
The unit focuses on how businesses can use social media to drive business metrics. To provide our computing students with increased employer engagement and course content that is relevant to industry, our computing team reached out to industry professionals.
“I was pleased to see that the focus was on business results rather than number of likes. It’s common to think that a successful digital campaign is about large numbers, so it is good to see that this module is championing growing results rather than getting more followers.”
In this module, the group of students will be encouraged to set up their own business profiles in an area they are interested in. This will give them the opportunity to use industry software, such as Hubspot and Google Analytics.
Dave Ray, Level 3 Programme Leader, commented:
“Having a large digital agency give its stamp of approval on the assignment brief is great as it confirms that what we are delivering to our students will provide them with the skills and knowledge employers and businesses across the country are looking for.
“MIRA have endorsed the brief, their stamp massively increases the credibility of the module and their confidence to reach their full potential so they can progress to be successful in the industry.”
Previous student, Alex Dunn, continued to run the social media project he developed in class and has gone on to win a Regional Business award whilst continuing to study BSc (Hons) Computer Networks and Cyber Security at Northumbria University.